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Replay用区块链技术和NFT改变流媒体行业单向收费模式

近年来,流媒体行业经历了翻天覆地的变化。然而,这个行业的收入模式仍然是单向的。大量的内容需要消费者通过购买订阅或下载才能观看,而观众在这个过程中往往只能被动地消费,没有得到应有的回报。

从娱乐的角度来看,一旦观众对视频内容没有额外的期待,流媒体与观众的互动就会在视频播放结束时停止。如果没有有效的参与方式,观众将无法继续参与到与视频内容相关的互动中。

Replay应用Web3技术打破了这种僵局,这款基于Web3的流媒体平台通过区块链技术赋予了观众和创作者新的可能性。它提供了一个名为RewardedTV的免费流媒体服务,支持所有主流平台。除了提供常见的直播和在线聊天功能外,观众还可以通过观看视频来解锁与之相关的非同质化代币(NFT),并以此来支持他们喜欢的视频,从而拉近了与创作者的距离。

在视频制作方面,创作者可以在他们的视频内容被人观看时获得即时报酬,并实时了解视频的相关数据。所有这些数据都被记录在分布式账本上,Replay将自己比作一个“内容消费的通用计量器”。

该平台已经与一些顶级合作伙伴达成合作协议,包括Chess.com、Yu-Gi-Oh!等知名品牌。此外,该平台还与其他流媒体服务合作。

Replay的目标很简单:拉近粉丝和创作者的距离,让双方都能从中获得收益。通过提高视频领域的透明度为所有人开辟新的变现途径,从而促进更多精彩内容进入生态。

对区块链游戏感兴趣,欢迎持续关注JBB.ONE
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