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数字化转型下的街头服饰品牌:The Hundreds如何利用元宇宙平台开拓新市场?

为庆祝成立20周年,总部位于洛杉矶的街头服饰品牌The Hundreds推出了元宇宙旗舰店Fairfax store。The Hundreds的元宇宙旗舰店将为顾客提供身临其境的购物体验。The Hundreds元宇宙店铺开设在some.place上,用户能够在虚拟世界中购物和社交。

The Hundreds使用最新的虚幻引擎5数字技术复刻了Fairfax store。进入虚拟空间挑选商品的顾客,除了可以查看商品的外观外,也能够付款购买。

The Hundreds联合创始人表示:The Hundreds正在建设属于自己的Fairfax元宇宙社区。用户一定会喜欢我们为社区设计的沉浸式购物体验,用户可以在这个虚拟空间中购物和社交,我们并没有将社区游戏化。

some.place上的The Hundreds店面使用了虚幻引擎5进行渲染,它提供了其它沉浸式游戏所不能给予的细节和真实感画面,如Decentraland和the Sandbox。

此外,The Hundreds的用户可以通过数字和现实世界的互动获得奖励,拉近虚拟和现实之间的距离。

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