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Super League收购元宇宙开发工作室MELON以增强沉浸式网络体验

Super League公司收购了专注于品牌营销和产品广告的元宇宙开发工作室MELON。这次收购交易将加强Super League作为一站式解决方案提供商和战略运营合作伙伴的地位。该交易旨在扩大Super League在沉浸式网络技术方面的领先地位,完善其内部创作能力、专业营销经验,以及强大的创作者生态网络等资源。此外,Super League将借助MELON在Roblox、我的世界和堡垒之夜等重要元宇宙游戏平台上的优势,帮助100多个品牌和企业进入这些游戏平台,提高游戏创作者的能力,同时达到商业和品牌的宣传目标。

作为一家优秀的元宇宙开发工作室,MELON与NFL、Chipotle、Mattel、Clarks、Dave & Buster和PacSun等品牌都有合作,致力于在Roblox内提供独特而引人注目的体验。其在音乐行业十分有名,是第一家在Roblox上举办音乐活动的公司,获得了数百万游客的关注。此次收购,MELON将为Super League提供全方位的品牌营销和产品广告方案,帮助Super League与品牌商们在元宇宙领域开发更为细分化和具备定制化特点的服务。

Super League公司已致力于利用沉浸式网络技术改变用户的数字娱乐,通过本次收购交易将获得更多的内部创作能力、专业营销经验和强大创作者生态网络等资源,帮助其实现更多增长和发展。

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