The Sandbox continues to secure new and impressive partnerships – with the legendary Paris Hilton being the latest. As part of a new partnership with the virtual gaming world, Hilton and 11:11 Media will be working with the Animoca subsidiary to bring her fans into the metaverse.

“I am beyond excited to expand Paris World further into the metaverse. In collaboration with my amazing partner The Sandbox, my team is dedicated to building an incredible real-life experience for my fans,” said Paris Hilton.

Along with this new, virtual experience for fans, it allows for Paris Hilton’s community to more closely connect with her and her brand, while discovering new aspects of her personality through a unique, metaverse experience.

Along with her own plot of LAND, she will also work to empower her community to aspire to the same level of true digital ownership while also planning a wide range of virtual community events. While joining in on the virtual fun, players can get to discover the new avatars that come along with this new partnership.

Paris Hilton has made a name for herself as not only a renowned celebrity but an international influencer and entrepreneur. She’s not been averse to embracing new technology, pressing into the digital world with ease, and putting the likes of social media and web 3 to action.

Her decision to venture into web 3 and NFTs comes as no surprise. She has been a long-time fan of crypto, and a keen collector of NFTs in her own right.

Her integrated media and production company, 11:11 Media, is a multi-billion-dollar enterprise with verticals covering TV (Slivington Manor Entertainment), podcasts (London Audio), digital (11:11 Digital), licensing, NFTs, music, impact, and more.